Book Review: The Linked Photographers’ Guide
Authors: Lindsay Adler and Rosh Sillars
Marketing for photographers has changed dramatically in the last few years. The changes are being driven by better and cheaper digital cameras leading to increased competition amongst photographers. In addition, traditional marketing and advertising is being replaced by the internet. The Linked Photographers’ Guide shows how to use online marketing and social media to find clients – of fundamental importance for a successful business!
The Linked Photographers’ Guide is a great reference for photographers who are looking to improve their Internet marketing. It covers the basics of personal branding, setting up a web site and blog, getting more traffic with search engine optimization, and monitoring the traffic using analytics. There’s also a chapter on how to use Google Adwords.
Each of the major social networking sites of importance for photographers are covered in separate chapters. These include Facebook, Twitter, Flickr, YouTube, Tumblr, and LinkedIn. The book includes many case studies showing how some of today’s successful photographers use social media, with their individual tips and suggestions.
The final chapter covers many more tools and services available to help facilitate social networking, such as some of lesser know social networking sites, URL shorteners, RSS feed readers, social bookmarking sites and much more.
The book is ideal for photographers who are new to social media, but is full of tips and information that would be useful for the more experienced as well. As the authors remind us, some of the details will no doubt become out of date as the existing sites evolve and new ones gain popularity. However, the principles will remain sound and this book is a great way for photographers to get up to speed in the rapidly growing world of social media.